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Starbucks Introduces Cheap, Reusable Cups—Will You Use Them?

The $1 tumblers have been met with mixed reviews.

Starbucks launched a new, cheaper reusable plastic tumbler earlier this month to help customers save some cash, but the verdict is still out on whether the cups will have a positive environmental impact.

The new tumblers are an effort to reduce coffee cup waste, which Starbucks has been criticized for. The coffee giant generates about 4 billion cups globally each year. 

The new reusable cups cost $1. Customers receive a 10-cent discount every time they use the cups, so the tumblers pay for themselves after 10 lattes.

Have you purchased a reusable Starbucks cup, or do you plan to? Tell us in comments section.

Approximately 28 percent of Americans have either purchased one of the cups or plan to, according to a study by YouGov Omnibus conducted earlier this month.

The cups bear the green Starbucks logo and look much like the standard paper cups. They have fill lines inside denoting "tall," "grande" and "venti"-sized drinks.

Some Starbucks locations are selling out of the tumblers, which are made in China. But there is concern that the tumblers may just be a trend and, like reusable grocery bags, customers will forget to use them.

Challenges in changing customer behavior, as well as trouble tracking how many coffee drinkers opt for reusable cups, led Starbucks to reduce its goal of 25 percent reusable cups by 2015 to 5 percent.

Prior to the reusable tumbler, Starbucks already offered a 10-cent discount to customers who brought in a reusable mug. 

Jerry Gropp Architect AIA January 16, 2013 at 05:28 PM
As for me, I think Starbucks is an admirable company. It provides a lot of good jobs for young people as well as very good fresh coffee which was not always so readily available in my native Seattle. JerryG-
Tere Ryder January 16, 2013 at 05:35 PM
Ask any Starbucks employee what they think about their "prosperity" in regards to the WAGES Schultz pays his employees..........I'm a "native" from Seattle, way back when this business started, so am very familiar with this business. ..........The sad thing is that Schultz has even managed to get a whole generation of children buying his products, having his branded cups, etc. Children drinking coffee....what a concept ......You can be sure it is the "get em while they're young".....mentality.......That t.v. show isn't called "Mad Men" for nothing
ButteryMuffyn January 16, 2013 at 05:41 PM
I have. Guess what? They are grateful to have a job.
Tere Ryder January 16, 2013 at 07:03 PM
Yes, the ninety- nine percent should be "grateful" to the one percent.
ButteryMuffyn January 16, 2013 at 09:11 PM
Ouch. You obviously have some personal issues that I don't care about. I will continue to buy my delicious drinks at Starbucks or wherever I choose, and hope you will continue to enjoy yours.

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