With the closing of Blockbuster Video in Enumclaw, customers were concerned about where they would go to rent videos, DVDs and video games. There was to be no alternative for many until Kyle Elliott and her partner and co-owner John Edlin stepped into the picture.
That's right. This Thursday, March 1, the new Enumclaw Video will open its doors to the community.
The site where Enumclaw Video is has actually been a number of video stores for around 24 years now. As Blockbuster, the Enumclaw store was actually the most profitable in the state of Washington, according to Kyle.
With that type of success, why not open another video store? And that’s where Kyle and John step into the picture.
Kyle actually comes with 12 years of Blockbuster history. She has held most positions from store manager to district manager to trainer. She has been very hands-on with her employees and of course with her customers. Being able to keep in contact and offer the same high quality service was and is of the utmost importance.
The one thing that Kyle and John want people to know is that they are not opening their store to take the place of Blockbuster and its corporate policies. Enumclaw Video will be a mom and pop type of store which encourages families to come in and casually peruse their movie selections.
Unlike Blockbuster, this video store will have separate sections for Westerns, Classicals, Musicals, etc. Even though they will have new releases, they will not carry 100 copies of Harry Potter and the Deathly Hallows.
Move over Harry Potter -- Anne of Green Gables is the new girl in town.
Most of their inventory has been purchased and they are excited about adding some different features for all age groups. There will be a children’s section, as well as video games and Blu-ray. Enumclaw Video has special offers like Kid’s Club for $4.99 per month which allows for unlimited children’s movies (one movie per visit); and a 30-day movie pass that allows two movies to be taken out at a time (one recent release and one old release) for only $9.99 per month. This will allow customers to rotate and rent pretty much what they want and when they want it. Restrictions do apply to new releases.
Every Tuesday, new releases come out and daily rental of these will be $2.99 each. Also offered will be a discounted punch card. Whew! If this sounds like a lot, well it is…and it’s all for the customers. Okay, there is one more notable item: customers will have the ability to order movies from Enumclaw Video if one is not available in the inventory.
Now THAT is the kind of service that deserves an Oscar.
The goal for Kyle and David is to strike a balance between what is comfortable and familiar and what is new and exciting. They truly believe that their best clients are in Enumclaw and if they fully support the community, the community will fully support them.
Speaking of community, Kyle and David have made every effort to keep their business dealings local and to keep the revenue flowing in their town. This includes the makers of the signs, their insurance carrier, printer and hardware resources, the Coca Cola store representative and the invaluable employees they were able to save from the Blockbuster demise.
Enumclaw Video is opening on Thursday, March 1 with a Grand Opening scheduled to take place April 1. Rumor is there will be hotdogs, music and perhaps some more fun surprises. Hours will be Sunday through Thursday, 10:00 a.m. - 9:00 p.m. and Friday and Saturday, 10:00 a.m. – 10:00 p.m.
Until then, see you at the movies!